Valuation of a distressed company

In all over the world, startups are coming up in large numbers and on the other side probability of companies going into distressed state is also increasing. Start up gurus and companies have covered all the space in social media, news, discussions, events and even in newspapers. Companies are exploring new avenues to reach all corners of the potential market whereas distressed companies are trying to either recover or change hands to mitigate the risks of being drown. For taking exit from these companies, management need to understand their actual worth or valuation.

Valuation of such companies is not actually straight forward and analyst needs to do more work to value these companies as compared to other healthy companies. Most of the traditional approaches like discounted cash flow method, relative valuation etc. assumes going concern basis. If a company is in distressed state and there are bleak chances of its survival in coming years , valuation using these methods may provide over optimistic and incorrect valuations.

Further modifications in Discounted Cash Flow model (DCF ), relative valuation method etc. are required to value these distressed companies. Following options are available to value a distressed company:

§   We can use input for the DCF by considering probability of distress for each input and then need to find rectified cash flows as per the case. But calculating probabilities for all the inputs is a tricky task.

§   We may find valuation of the firm without impact of leveraging and then factor costs and benefits of the debt.

§   Valuation of the firm can be done normally assuming going concern basis and then we can adjust its value by considering probability of default using transition in bond ratings.

§   Simulation techniques are most sophisticated but very complex way of deriving value of any distressed company . Its application is quite cumbersome as we need to consider large scenarios for inputs. This model is tedious to apply and researches have shown that complex models like Monte Carlo are prone to errors and even after all precautions, they provide erroneous results.

In case of relative valuation, valuations can be done using either top line ( Net Operational Revenues) or EBITDA for distressed companies. Role of analyst in this case is quite important because he needs to drill down the multiple for the firm using his subjective understanding of the state of the distressed company.

Analyst can use available data related to distressed companies to value the company under consideration but this data is not readily available and even compiling of this data for all companies is not easily viable.
Just like I mentioned in case of DCF also, we may use probabilistic approach by valuing company normally and then adjusting it for probability of default.

Thanks & Regards-
PureValue Research Team



Brand valuation is an exercise to estimate the value of a brand. Now the question arises what is brand and motive of this article is to provide a glimpse of Brand Valuation. Brand is an intangible asset of the company which includes things like trademarks, logo, colors used, the way of packaging of goods etc. or in simple terms we can say it is face of the business. It provides a competitive advantage to the company against its competitors in the industry. Generally most of the entrepreneurs are of the view that it is only tangible asset like plant and machinery, land, building etc. which contribute to the growth of a company. But on a reality check, brands also have a heavy hand in this regards. Valuation of brands for a company comes in use by various stakeholders like corporates, government for taxation purpose or dispute resolution or licensing, by purchaser in case of slump sale, by bank or financial institution in case of providing loan, also by the management to develop business strategy accordingly. Brand valuation has to be based on principals like transparency, validity, reliability, sufficiency etc.

Specialists in the valuation industry use three approaches for Brand Valuation. These are elaborated as follows:


In this approach, the brand is valued in accordance with the cost incurred to develop a brand. It includes the present cost as well as the historical costs incurred from the point of generation of brand itself. It should be kept in mind that the historical cost should be taken as per their present values.


As the name suggests, this method value the brand in accordance with the value of similar brands present in the market. It implies the price at which the brand could be sold out in the market in the present date. This method is based on the principle that similar type of brands has comparable market value in the industry. Market approach method is easy to be employed but sometimes it is quite difficult to find out the brand of same nature.


It is a type of futuristic approach. It takes into account the present value of the cash inflow to be generated in future date just because of goodwill of brand. Higher the value generated because of brand, higher will be this value.

To conclude this article……

Generally it becomes difficult to decide which of the above method is to be employed while valuating the brand, however the best way to value the brand is to employ all the above given method and to conclude it in accordance to the weights provided to each method.

Also along with the methods employed, the knowledge, experience of the valuer also plays a crucial role in brand valuation.

Thanks & Regards-
PureValue Research Team

Basics of Business Valuation

Business Valuation – The deal making value

Business valuation is the art and science of understanding the value and worth of any business. Generally the promoters , investors as well as the financial institutions wants to understand the value of business in order to take strategic decisions like sale of business , sale of certain stake of business, merger of business etc.

There are three approaches to Valuation – The asset approach, the income approach & the market approach.

The Asset Approach or the balance sheet approach is extremely useful for company with large asset base like real estate companies with land bank and may not be very useful for service industry companies like tech companies or e -commerce companies like Amazon, Flipkart, ebay etc. This approach is based on historical data and does not take care of the future.

The Income Approach is useful for companies having a promising business story and having a good potential. This approach takes care of the future potential of business. Under this method discounted cash flow is the most popular method which takes care of the future cash flow of business. However this is a very sensitive model as it is based on various assumptions like the discount rate i.e. cost of equity or weighted average cost of capital through which the cash flow is to be discounted, the terminal growth rate and the systematic risk i.e beta factor of listed peers. A small change in any of these factors can drastically change the value of the business. However while applying the DCF methodology the first and the foremost step is to validate the projections with the help of peer companies.

The Market Approach

The market approach in case of unlisted companies means applying the peer listed companies multiple to our company and valuing our unlisted company on the basis of market sentiment like PE Multiple, EBITDA Multiple, Mcap/ sales multiple etc.

At times it confuses us which method need to be applied while undertaking any valuation, however the best way is apply all the methods which suits your business model at first hand and then apply relevant weight based on the importance of the method to our business model. Applying different method is useful as its helps in making a sanity check.

One thing is of prime importance that there are different methods present to value a business; however the experience of the valuer play a most significant role as his experience can guide the client in deriving a fair value of business after looking into various aspect of business.

Thanks & Regards
PureValue Research Team